Designs and manufactures atmospheric ejective air precleaners and cab filtration systems.
Director of Sales & Marketing/Marketing Manager 2001 – 2006
Coordinated overall sales and marketing activities of company, directing 10-member sales staff and 40-60 house accounts. Established sales and marketing objectives, as well as detailed fulfillment plans, and planned, developed and directed sales and service programs. Conducted on-site customer visits to promote products, and led all trade show efforts. Produced all company marketing/advertising materials and collateral, and rapidly resolved customer concerns regarding sales and service.
• Boosted sales 133%—from $1.5M to $3.5M—in 4 years, and led company participation in 30+ trade shows over 7 years.
•Created $500,000 in retrofit sales—as well as $150,000 in new equipment sales—over 2 year period by selling major client on wide-ranging equipment upgrade.
•Generated 115% increase in monthly sales in 5 months by developing/implementing marketing plan that included trade show attendance, marketing videos, direct mail campaigns, and more.